Advertising, Marketing and Creative Services Agency

Our Buzz Marketing line consists of two services

Buzz Research Services
Description
Buzz research refers to a Public Relations and Market Research Service that is used to discover where, what and how people are discussing products and services in the blogosphere, forums or other social media areas. Our investigative process allows us to identify:

• Critical discussions, trends, popular opinions, suggestions and rumors
• Major individual influencers in the blogosphere
• PR contacts, Alexa ratings, number of users and postings
• Miscellaneous data useful in customer relations and marketing

Utilizing the data from Buzz Research, it is possible to
determine:

• What the “buzz” is about a product—before, during and post-launch
• Whether marketing/promotion programs are resonating with consumers
• That products and services are having the desired impact and building the right kind of buzz
• What key issues generate and influence buzz and sentiment about a brand (and the competition) and if the issues match the expected behavior
• Who the most influential consumers are, where their online influence is concentrated, and how they can best be leveraged
• If products and services are addressing customer need; and How consumer suggestions, innovations and adaptations can be best utilized.

Buzz Interaction Services
Description
“Buzz Interaction” refers to a Public Relations and Advertising Service that is used to promote products, services, events and ideas of all kinds. The rapid growth of Internet marketing has necessitated more strategic and effective methods of gaining consumer interest, as well as developing and maintaining customer trust.

On Internet forums, discussion sites, blogs, Usenet newsgroups and review/ratings sites, today’s Internet-savvy consumers are creating, sharing and relying on each other for information about what to buy and what not to buy – as well as corporate and brand reputation issues and ongoing marketing campaigns.
Buzz interaction, management and promotion includes Social Media techniques that are used as a component of online public relations and interactive marketing activities. These methods are also employed to influence the messages that exist or are created, using our PN3 system.
The PN3 System
Our PN3 system was created to label social media discussions in blogs, forums and other social areas of the Internet. A previous 15 days of conversation is reviewed, and a discussion is labeled as one of four levels:

1. Positive Buzz
2. Negative Buzz
3. Neutral Buzz
4. No Buzz

We manually read through active conversations and reviews, and document what the PN3 buzz level is of each specific discussion. Using this information along with interaction, we return to the posting on a weekly basis, and benchmark the discussion again, to determine if the interaction has had a positive impact. At that time, we can also determine how best to
proceed, for the most positive results possible. Sometimes the goal or issue is resolved; other times, it may be necessary to create another posting and follow up until the situation is handled in the most desirable way.

For more information, please contact us using our contact form.

For ServerMania rules, go here

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For ServerMania rules, go here

ServerMania, the award winning, board game was developed as a promotional piece by TechPad Agency for the 2007 HostingCon tradeshow. The board game is based specifically upon the web hosting industry, and was developed by TechPad Agency as an entertaining promotional piece, originally featured at HostngCon 2007. The game has been recognized by the International Academy of the Visual Arts (IAVA), with a gold Davey Award as one of the best, most innovative promotional pieces in the ”Print and Collateral” category.

What is ServerMania? ServerMania is an easy to learn board game using die and playing cards to progress along a path to a finish line. Along the way there are landing squares that give bonuses or hazards. IT is highly competitive with multiple winning strategies available to win.

Rules

- Click Here to see game rules.

Contact Us to find out if we can customize ServerMania for your company or create a custom game for you or your event.

In the fast-paced world of business, getting noticed and creating a buzz that lasts beyond the next few minutes, let alone days, is critical to your branding strategy. In order to effectively reach above the noise of everyday life for your target market, you will have to establish an identity that easily integrates into their lives. One area that is a highly successful in this genre is Branded Board Games.

ServerMania